EILISH FRAGRANCES

Billie Eilish’s fragrance universe is intimate and atmospheric—dark, sensual, and quietly powerful. Each scent feels deeply personal, blurring softness with edge and vulnerability with strength. I translated that energy into high-impact email marketing and paid advertising through restrained, intentional design and emotionally driven, on-brand copy. The work balances minimalism with intensity, letting tone, texture, and pacing do the talking. Every touchpoint was crafted to feel immersive and authentic, capturing the raw essence of the brand while driving engagement and conversion. The result is a digital presence that feels unmistakably Billie: introspective, magnetic, and impossible to look away from.