A raw steak on a white plate with salt being sprinkled on top.

BOWERY MEAT BUTCHER SHOP

Bowery Meat Butcher Shop, the delivery concept from the team behind Bowery Meat Company, set out to bring premium cuts of meat straight to your door—making restaurant-quality dinners possible at home. The goal was to create a brand that felt bold, elevated, and rooted in the same confidence and quality as the original restaurant. From logo design and packaging to creative direction, marketing, and copywriting, every element was crafted to reflect a modern take on the classic butcher shop—refined but approachable, with a clear focus on quality, flavor, and experience.

WHAT WE DID

Creative Direction, Marketing, Copywriting, Logo Design, Package Design

Laptop screen displaying an online butcher shop with various types of steak for sale, including USDA Choice Tomahawk Ribeye and others, on a gray surface.
Box of assorted beef cuts from Bowery Meat Company, including T-bone, strip steak, filet, and bone-in rib eye, with an illustration of a butcher shop storefront and two butchers on the packaging.
A diagram of a cow with labeled parts including chuck, rib, short loin, tenderloin, sirloin, rump, brisket, plate, flank, and graphic highlighting the brisket area in red.
Designs of signage for Bowery Meat Company displaying 'Butcher Shop' in three styles with small icons of a butcher block and preparing equipment.
Laptop displaying a pop-up for BMC Butcher Shop with an illustration of various cuts of meat on a cutting board.
Hand holding a smartphone displaying an Instagram post from Bowery Meat Company promoting their butcher shop. The post features illustrations of various cuts of meat and text in red and black.
Raw steak meat on a wooden cutting board with an illustrated note from Bowery Meat Company Butcher Shop, placed on a rustic wooden surface.
Instagram story showing a diagram of a cow with labeled cuts of beef and a picture of prime rib meat, featuring text about beef cuts and preparation.