Person sprinkling flour onto a dough sheet on a wooden surface.

HANCOCK ST PASTA COMPANY

Hancock St Pasta Company, the offshoot of Hancock St restaurant, needed a brand identity that captured the warmth and style of the original while standing on its own in the world of takeout and delivery. The goal was to create an experience that felt elevated yet approachable—one that made restaurant quality dishes, accessible at home. From custom illustrations and packaging design to creative direction and marketing strategy and execution, every touchpoint was crafted to bring out the charm of the brand—balancing New York sophistication with a sense of comfort and familiarity.

WHAT WE DID

Creative Direction, Marketing, Illustration, Package Design, Copywriting

Laptop displaying an online pasta sauce menu from Hancock Street Pasta Company, highlighting various pasta sauces and their prices.
Hancock Street Pasta Company Spinach Radiatore logo with illustrations of radiatore pasta.
Pattern of illustrated yellow pasta shells with black outlines and shading on a white background.
Uncooked lasagna pasta sheets with ruffled edges
A brown paper bag of Lumache pasta with a clear window and a label, placed on a white surface, with some pasta spilled in front.
Illustration of various types of pasta on a white background.
Close-up of a person's hand holding a smartphone displaying an Instagram profile grid with food and product images.
Pattern of yellow and black illustrated pasta pieces on a white background.
Logo for Hancock Street Pasta Company featuring a drawing of three gnocchi di Sardi pasta pieces and text that reads 'Hancock St Pasta Company Gnocchi Sardi'.
Four paper packages of different types of pasta lined up on a white surface, each with clear windows showing the pasta inside and labeled with the pasta type.
Close-up view of bundles of black rubber or rubber-like material, tightly coiled and stacked.
Person using a pasta machine to roll out yellow pasta dough on a wooden surface.
Person making stuffed pasta, filling pasta dough with a mixture, on a wooden surface, with small dollops of filling on the dough.
Black and white illustration of three seashells with textured shading on a white background.
Close-up of cheese being shaped into ruffled curls using a specialized cheese cutter.
Uncooked mafaldini pasta noodles on a floured surface with a person wearing white gloves handling the pasta.
Black squid ink pasta nests on a wooden surface.
Person cutting cooked pasta with a meat slicer or pasta cutter machine, with pasta shells on a wooden surface.
Package label for Hancock Street Pasta Company Whole Wheat Gemelli pasta with an illustration of three twisted pasta strands.
Close-up of a spaghetti pasta extruder with several strands of uncooked spaghetti emerging from it.
A person is using a pasta cutter to shape white pasta into ruffled, ridged forms over a pile of similar pasta on a wooden surface.
Stacked spice jars with labels: Duck Bolognese at the top, Montreal Spice, Garlic Chili Oil, Parm, Everything Bagel, Vodka Sauce, and Crumbs below, on a white surface.
A brown paper bag of Campanelle pasta with a clear window showing the pasta inside, placed on a white surface with some pasta spilled in front, against a dark background.
A person's hand is placing homemade tortellini pasta on a floured wooden surface.
A paper bag of whole wheat mafaldine pasta and two jars labeled 'Parm' and 'Vodka Sauce' on a white table.