HANCOCK ST PASTA COMPANY

Hancock St Pasta Company, the offshoot of Hancock St restaurant, needed a brand identity that captured the warmth and style of the original while standing on its own in the world of takeout and delivery. The goal was to create an experience that felt elevated yet approachable—one that made restaurant quality dishes, accessible at home. From custom illustrations and packaging design to creative direction and marketing strategy and execution, every touchpoint was crafted to bring out the charm of the brand—balancing New York sophistication with a sense of comfort and familiarity.