A white bowl with grilled fish and green vegetables, a glass of rosé wine, a fork, and a knife on a patterned dark table with a wooden border, against a background of vertical dark brown wooden slats.

MERCER STREET HOSPITALITY

Mercer Street Hospitality, a renowned restaurant group based in New York, called for a strategic marketing approach that could flex across multiple distinct concepts while supporting a cohesive brand vision. The focus was on building thoughtful, tailored marketing strategies—combining digital, design, and content—to drive engagement, grow audiences, and elevate each venue’s presence. The challenge was to balance consistency with individuality, ensuring every concept felt both part of the group and true to its own identity.

WHAT WE DID

Marketing, Creative Direction, Content Creation, Copywriting, Package Design, Illustration

Two illustrated postcards on a dark wooden surface, featuring street signs from Mercer Street, Tulix, Lure, Bowery Meat Company, Bistro Leo, and Hancock.
A pink postcard with the message "You're never too old for pasta with butter" over an open blank postcard with a pasta illustration stamp and lines for an address.
Person holding a smartphone displaying a photo of a bowl of pasta topped with cheese.
A bowl of cooked pasta topped with grated cheese on a white surface with a fork nearby.
Laptop screen displaying a Thanksgiving reservation for Mercer Street Thanksgiving with a roasted turkey on a table, surrounded by autumn decorations.
Instagram post showing a variety of food including oysters, sushi, and grilled chicken with the text 'Turkey, Really?' and a caption about reserving seats for Lure Thanksgiving.
Pancakes being cooked on a griddle, with one pancake in the process of being flipped.
A glass of pink cocktail with ice, being poured from a bottle against a dark background.
Laptop displaying an email draft with holiday ornaments and the text 'HOLIDAY RESERVATIONS' on the screen.
Close-up of numerous small, shiny black peppercorns.
Black circular label with white text reading 'Russian Ossetra', 'Hancock St', and 'Imperial Caviar 8oz', featuring an illustration of black fish eggs or caviar in the background.
A tray of ice with a cup of black caviar, a can of Russian Ossetra Imperial Caviar, lemon wedges, chips in a paper cone, and condiments in bowls.
Logo for lure Fishbar, a seafood restaurant in Kaluga, featuring a navy blue circular design with a boat icon, and the words 'KALUGA', 'lure', 'FISHBAR', and 'IMPERIAL CAVIAR'.
Laptop displaying an email with Valentine's Day-themed restaurant promotion and reservation buttons on a gray desk.
A seafood feast on a wooden table with rose petals, including shrimp, lobster, oysters, and various dipping sauces, with a bottle of champagne and glasses of pink sparkling wine.
A seafood platter with shrimp, lobster, oysters, and crab claws on ice, garnished with parsley and lemon wedges, with dipping sauces, presented on a large round metal tray.
Laptop displaying a restaurant website with a promotional pop-up for Prime Rib Wednesdays at Bowery Meat Company.
A plate with a cooked prime rib roast next to a glass of red wine.
A pink menu titled 'Desserts' featuring images and prices of tiramisu, chocolate cake, and chocolate chip cookies with ice cream.
A plate with six round sugar-coated fried doughnuts, a small cup of dark syrup, and a small bowl of white sauce on a white background.
A slice of pie with whipped cream and two red berries on top, placed on a white background.
Laptop screen displaying a website for Lure Fishbar with a pop-up offering picnic baskets for a picnic, featuring illustrated sushi and a picnic basket.
Picnic setup on a red and white checkered blanket with a wicker basket, a bottle of white wine, three black containers of food, two cookies, and a clear plastic cup, on a grassy area.
Lobster rolls with chopped chives, pickle chips, coleslaw, and a small bowl of potato salad on a red and white checkered tablecloth, with a bottle of wine in the background.
Close-up of uncooked mafaldini pasta with ruffled edges and wavy pattern.
Two smartphones displaying Instagram stories about pasta. The left story features a graphic of radiators made of pasta, with text about enjoying the shape with pesto and Parmesan cheese. The right story shows a close-up of pasta being made with a pasta extruder, with text about fresh pasta made in house daily.
Illustration of a three-tiered stand with cake, pastries, sandwiches, and a teapot, set for afternoon tea, with text inviting to join for afternoon tea at Bistro Leo from 2 to 5 PM with reservation details.
A three-tiered metal stand holding assorted desserts, fruits, and sandwiches on a white table, with a salmon-colored sofa and green leafy wallpaper in the background.
Afternoon tea setup with a multi-tiered stand of assorted sandwiches, desserts, and fresh berries, with a woman holding a glass of champagne and another person offering a berry tart, all on a white tablecloth.