QUALITY BRANDED

Quality Branded, the hospitality group behind some of New York's most celebrated restaurant concepts, required a marketing strategy capable of supporting a diverse portfolio without sacrificing the individuality of each brand. As Marketing Director, I spearhead marketing and creative initiatives across the group—from brand strategy, partnerships, and campaign development to design, content, and creative direction. Every initiative is approached with a balance of strategic thinking and strong visual execution, creating cohesive brand experiences that drive awareness, reservations, and long-term growth while allowing each concept to maintain its own distinct voice.

WHAT WE DID

Marketing, Creative Direction, Copywriting, Design

A pink postcard with the message "You're never too old for pasta with butter" over an open blank postcard with a pasta illustration stamp and lines for an address.
Person holding a smartphone displaying a photo of a bowl of pasta topped with cheese.
A bowl of cooked pasta topped with grated cheese on a white surface with a fork nearby.
Pancakes being cooked on a griddle, with one pancake in the process of being flipped.
A glass of pink cocktail with ice, being poured from a bottle against a dark background.
Laptop displaying an email draft with holiday ornaments and the text 'HOLIDAY RESERVATIONS' on the screen.
Close-up of numerous small, shiny black peppercorns.
Black circular label with white text reading 'Russian Ossetra', 'Hancock St', and 'Imperial Caviar 8oz', featuring an illustration of black fish eggs or caviar in the background.
A tray of ice with a cup of black caviar, a can of Russian Ossetra Imperial Caviar, lemon wedges, chips in a paper cone, and condiments in bowls.
Logo for lure Fishbar, a seafood restaurant in Kaluga, featuring a navy blue circular design with a boat icon, and the words 'KALUGA', 'lure', 'FISHBAR', and 'IMPERIAL CAVIAR'.
Laptop displaying an email with Valentine's Day-themed restaurant promotion and reservation buttons on a gray desk.
A seafood feast on a wooden table with rose petals, including shrimp, lobster, oysters, and various dipping sauces, with a bottle of champagne and glasses of pink sparkling wine.
A seafood platter with shrimp, lobster, oysters, and crab claws on ice, garnished with parsley and lemon wedges, with dipping sauces, presented on a large round metal tray.
Laptop displaying a restaurant website with a promotional pop-up for Prime Rib Wednesdays at Bowery Meat Company.
A plate with a cooked prime rib roast next to a glass of red wine.
A pink menu titled 'Desserts' featuring images and prices of tiramisu, chocolate cake, and chocolate chip cookies with ice cream.
A plate with six round sugar-coated fried doughnuts, a small cup of dark syrup, and a small bowl of white sauce on a white background.
A slice of pie with whipped cream and two red berries on top, placed on a white background.
Laptop screen displaying a website for Lure Fishbar with a pop-up offering picnic baskets for a picnic, featuring illustrated sushi and a picnic basket.
Picnic setup on a red and white checkered blanket with a wicker basket, a bottle of white wine, three black containers of food, two cookies, and a clear plastic cup, on a grassy area.
Lobster rolls with chopped chives, pickle chips, coleslaw, and a small bowl of potato salad on a red and white checkered tablecloth, with a bottle of wine in the background.
Close-up of uncooked mafaldini pasta with ruffled edges and wavy pattern.
Two smartphones displaying Instagram stories about pasta. The left story features a graphic of radiators made of pasta, with text about enjoying the shape with pesto and Parmesan cheese. The right story shows a close-up of pasta being made with a pasta extruder, with text about fresh pasta made in house daily.
Illustration of a three-tiered stand with cake, pastries, sandwiches, and a teapot, set for afternoon tea, with text inviting to join for afternoon tea at Bistro Leo from 2 to 5 PM with reservation details.
A three-tiered metal stand holding assorted desserts, fruits, and sandwiches on a white table, with a salmon-colored sofa and green leafy wallpaper in the background.
Afternoon tea setup with a multi-tiered stand of assorted sandwiches, desserts, and fresh berries, with a woman holding a glass of champagne and another person offering a berry tart, all on a white tablecloth.
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