Milk & Vinyl

Milk & Vinyl lives at the intersection of nostalgia and now—a soft serve shop meets record store. Milk & Vinyl blends the creamy nostalgia of ice cream with the timeless cool of vinyl records for today’s cultural tastemaker. This brand was built to feel both familiar and fresh. Think rich textures, warm tones, and playful touches that nod to retro influences without feeling stuck in the past. At Milk & Vinyl, the soundtrack is as smooth as the swirl.

WHAT WE DID

Branding, logo design, creative direction, marketing

Reflection of a woman in a window with the words 'Milk & Vinyl' written on it, with some greenery and indoor decor visible.

A vintage vinyl record rests on a wooden round table in a coffee shop or record store, with a wall of books and a cereal dispenser in the background.

Stickers on a silver Apple MacBook, including an ice cream cone, a skull, two Elvis Presley stickers, and the words "Milk & Vinyl" on a wooden surface.

A smartphone displaying an Instagram post of a woman in a tuxedo holding an ice cream cone, with a humorous edited ice cream cone in her hand.

A cup of soft serve vanilla ice cream in a white cup labeled 'Milk & Vinyl', with a blurred brown background and metallic fixtures.

Black and white mural of three women holding ice cream cones, with the middle woman having an excited expression, wearing sunglasses, and the words 'Milk & Vinyl' written nearby.

Three folded hoodies in cream, olive green, and black, each with a hood and the words "Milk & Vinyl" printed on the front, arranged side by side on a white surface.

Two white T-shirts with graphic designs, one with text reading 'Milk & Vinyl' on the front, and the other with a graphic of four women in suits eating ice cream cones on the back.