Bakery shop items including cookies in a clear bag, a white and a brown paper bag, a cupcake with pink and white icing with sprinkles, a pink to-go cup with a white lid, and a pink box, all labeled with "The Sweet Hearts Bake Shop" logo.

SWEET HEARTS BAKESHOP

The Sweet Hearts Bakeshop was built on the idea that indulgence and wellness don’t have to be at odds—offering classic sweet treats made with organic, heart-healthy ingredients. The challenge was to create a brand that felt as warm and nostalgic as a neighborhood bakery, while clearly communicating its clean, wholesome approach. From branding and packaging to creative direction and copywriting, every detail was designed to strike that balance—inviting, feel-good, and rooted in the idea that you can treat yourself without compromise.

WHAT WE DID

Branding, Package Design, Creative Direction, Copywriting, Menu Design

Baked goods and coffee from The Hearts Bake Shop, including a paper bag, a coffee cup, a cupcake with white frosting and pink sprinkles, a boxed cupcake, a chocolate donut, and a sugar cookie, arranged on a white surface.
A smartphone displaying an app for a bakery called 'The Heart's Bake Shop,' with a pink background and a 'Order Online' button.
Open box of assorted decorated donuts from The Sweet Hearts Bake Shop, featuring a white donut with chocolate drizzle, a pink glazed donut with pastel marshmallows, a donut with white glaze and orange sprinkles, and a chocolate glazed donut with colorful sprinkles.
Sign for The Sweet Hearts Bake Shop with pink background and decorative text.
Hand holding a paper coffee cup with a white plastic lid and pink sleeve, displaying a logo that says 'The Sweet Hearts Bake Shop'.
Stack of three decorated donuts with a pink business card in front reading 'The Sweet Hearts Bake Shop' on a white surface with a white wooden background.