A large bowl of s'mores with marshmallows on fire, surrounded by mugs, cupcakes, marshmallows, and red candies on a table decorated for Christmas.

TAO GROUP HOSPITALITY

At Tao Group Hospitality, the focus was on creating moments that lived beyond the venue—experiences designed to be shared, remembered, and talked about. Through marketing and creative direction, we developed strategies that brought fresh energy to the properties, from visually impactful decor installations to new programming and menu rollouts. Every initiative was crafted to spark buzz both in-person and online—driving visibility, boosting engagement, and turning each space into a destination guests wanted to photograph, post, and return to.

WHAT WE DID

Marketing, Creative Direction, Copywriting

Indoor lounge area decorated with string lights on the ceiling, lit candles on tables, and lush plants.
Interior of a cozy bar with dim lighting, candles on tables, a patterned bar counter, and a seating area with cushions and blankets, decorated with hanging flowers and string lights.
Smartphone displaying an Instagram post of a smiling woman with long blonde hair, wearing a white top and gray cardigan, standing in front of a floral backdrop.
A hanging floral decoration made of white flowers and green foliage suspends above an entrance with a sign that reads 'Roof Top Lounge PHD' on a city street.
A pink cocktail in a round glass, garnished with mint leaves, a candy cane, and a striped straw, with candy canes and mint leaves on a surface.
A glass of blackberry cocktail garnished with blackberries, placed on a white surface with additional blackberries around it, in front of a snow-covered Christmas tree.
A person holding a large bowl of s'mores dip with toasted marshmallows on top, surrounded by mugs filled with hot chocolate topped with marshmallows, and decorated with red cherries and cookies.
A luxurious bar and seating area decorated fully with red flowers on the walls and floor, with gold accents on chairs and tables, creating an opulent floral-themed environment.
Young woman with blonde hair in pigtails, smiling, standing in front of a wall of red roses, wearing a beige top with ruffled shoulders, red leather pants, and a blue turtleneck underneath.
Interior of a room decorated with red roses on the walls and floor, with transparent bar stools and a bar counter adorned with candles.
A gold bowl filled with pink roses and two bottles of Moët champagne surrounded by pink rose petals and two glasses of rosé wine.
A white cocktail garnished with a pink flower petal and cinnamon on top, set against a background of red roses.
Fried appetizers topped with white sauce and chopped herbs on a white plate surrounded by red petals.
Two pink cocktails, one in a short glass with lemon wedge and ice, and one in a tall glass, surrounded by strawberry and raspberry toppings, pink rose petals, and a strawberry
A pink raspberry cocktail in a champagne flute garnished with a raspberry, surrounded by red flower petals and raspberries on a wooden surface, with a dark background.
A pink cocktail garnished with a rose petal inside a glass, surrounded by scattered rose petals, with a background of red roses.
People gathered at a celebration, with a man in a suit and a woman taking a photo of a large pizza on a wooden board, and a pitcher of beer, in a crowded indoor setting.
Large chocolate chip cookie with colorful sprinkles on a wooden serving board, with a glass of milk topped with a red cloth napkin in the background.
Wooden sign reading 'APERITIVO Tuesdays' surrounded by colorful flowers and greenery.
Smartphone displaying an Instagram photo of a woman with dark hair in a high bun, smiling, standing in front of a large colorful flower arrangement, wearing a white blouse.
A tunnel of vibrant flowers in shades of pink, purple, orange, and yellow forming an archway. A pathway leads through the floral display, with a glimpse of an outdoor seating area at the end.
City street scene with large hanging flower baskets containing colorful pink, purple, and orange flowers, and people walking and talking outside buildings.
A large wheel of Parmesan cheese decorated with small Italian flags on toothpicks, with an event date of May 16, and a person in white gloves preparing the cheese, alongside a container of additional flags on toothpicks.
A woman arranging a tray of assorted fresh fruits, cheeses, and bread at a buffet station in a cafe or restaurant.
Two purple beverages with purple and white striped straws garnished with purple flowers on a white surface, surrounded by yellow lemons in egg cup holders, with lemon branches in the background.
Assorted colorful cocktails with fruit garnishes on a black surface, including lemon, lime, cucumber, orange, strawberry, and cherry, alongside a bottle of champagne.